Nielsen NetRatings Review- Will it Work for You? (Honest Review)

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Nielsen NetRatings is an internet audience measurement company that tracks the market size, usage patterns, and trends of consumers using the Internet.

Nielsen examines the use of the internet by consumers and measures what they are doing online. It also assesses what content attracts the largest audience, how advertisers can get their message across, and the medium’s potential for measuring and increasing sales.

In this Nielsen NetRatings review, we will discuss the best things you need to know about it.

Let’s get started.

Quick Review

Here’s my quick Nielsen NetRatings review.

  • Safe and legit
  • Joining is free
  • Only people over 18 years old are allowed to participate
  • Each survey has a different length depending on the number of questions
  • Normally it should take less than 20 minutes to complete a survey
  • Online and mobile surveys
  • Eligibility varies across countries
  • Sweepstakes entries
  • Browser add-on
  • No points system
  • Active participation gives you access to sweepstakes entries all year long

Detailed Overview

Here is all you need to know about the Nielsen NetRatings platform.

What is Nielsen NetRatings?

Nielsen NetRatings is a marketing research company that works with other companies to determine consumer behavior or gain consumer insight using surveys- measuring data by looking at what people buy, read or listen to.

To clarify, they aim to provide insight into how people make use of their computers and the internet. They are interested in knowing what people do most on their computers, what they do daily on the internet, and how often people use the internet.

Now that you know what Nielsen NetRatings is, let’s talk about how you can earn with this platform.

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How to earn with Nielsen NetRatings?

The only way you can earn with Nielsen NetRatings is by downloading their software on your computer. After downloading the software, install it on your device and let it run in the background of your computer. 

In other words, if you do not leave the software to run in the background you won’t be able to earn any reward. The more you let the app run in the device’s background, the more your chances are of earning a reward. 

All the information you provide is safe, therefore, private information like your passwords and usernames are not collected.  

Meanwhile, some people have some concerns about the fact that the software might make their device crash or that Nielsen NetRatings will intrude on their privacy with the app running in the background of their devices.

However, the platform has come out to refute this claim stating that the device will in no way slow down your device or make it malfunction, and also that information got from the software is reported as aggregate data.

The software does not collect any of your personal information like your passwords or names.

SEE: Do Survey Sites Sell My Information?

How to get paid with Nielsen NetRatings?

Payment is based on sweepstake entries. Once the software starts running in the background, you get to enter monthly, quarterly, and annual draws to win great cash prizes.

When you become a member of Nielsen NetRatings, you have the opportunity of multiple entries where you can win £30,000 cash in prizes to be shared among 150 people.

In addition, on signing up for this platform, you will be entered into the £1000 monthly prize draw shared by 10 people.

When you are an active member of Nielsen NetRatings, you will be entered into different monthly draws also:

5 active members will be awarded £2,500 for the quarterly prize draw:

  • 1st Prize £1,000
  • 2nd Prize £700
  • 3rd Prize £500
  • 4th Prize £200
  • 5th Prize £100

10 active members will be awarded £8,000 for the annual prize draw:

  • 1st Prize £3,000
  • 2nd Prize £2,000
  • 3rd Prize £1,000
  • 4th to 10th Prize £350

However, note that amounts vary in different countries.

Who can join Nielsen NetRatings?

Just like any other survey platform, if you want to earn rewards, you need to sign up. The Nielsen NetRatings sign-up process is quite easy and doesn’t take as much time as other survey platforms.

However, no matter how easy it is to join Nielsen NetRatings, all you need to do is set up an account first.

This process involves you inputting your details like your name, address, age, the type of device you use, your household, and so on.

Furthermore, after you are through with the registration process, you will be asked to download the software. You won’t find the software difficult to install because Nielsen NetRatings has made it easy for its members to install.

Also, you don’t have to worry about the software making your device crash. The main purpose of the software is to run in the background of your app and that’s all it’s going to be doing while installed on your device. The software will not affect how your device performs and it won’t slow it down.

The software will also not intrude on your privacy like collecting your passwords, username, and your personal information. It doesn’t also keep records of the type of website you visit. 

Above all, what the software does is monitor how members use and interact with the internet.

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What are the requirements for downloading the software?

Signing up for Nielsen NetRatings is free. All you need to do is to follow some steps to join.

  • You must also be the owner of the computer in which you want to download the software.
  • If you have minors in your household and that you are the parent or guardian of that individual.
  • Also, that you have had an agreement with the individuals in your household that you have agreed to become a member of Nielsen NetRatings and they have given you the consent to become a member.
  • And if you are installing the software on your work computer and your employer has given you the consent to do so.

Therefore, you must follow all these guidelines if you want to become a member of this platform.

SEE: How Paid Surveys Work: Best Sites for Taking Paid Surveys

Can you use Nielsen NetRatings on mobile?

Nielsen NetRatings is based mainly on the software you can download. However, you can only download the software on your computer and not your mobile phone.

Although, the platform is mobile optimized which means you don’t have to zoom in and zoom out for you to see things.

Subsequently, you can log in to the site using Google Chrome or Mozilla Firefox.

SEE: 10 Best Surveys for Money Apps (+ How to Choose the Ideal Survey App)


1. It has garnered experience doing market research for many brands

Nielsen’s pioneering Internet research methods enable clients to make well-informed, data-driven business decisions on online performance.

Nielsen NetRatings has also gained considerable experience doing market research for leading brands, agencies, and media companies.

2. The software is easy to install

The software is easy to install and it doesn’t slow your computer down. Once you’ve downloaded the software, follow the on-screen instructions to install it. It will only take a few minutes. 

After it is installed, you can then leave it to run in the background of your computer.

3. Safe and legit

NetRatings does not track your personal information. The software is safe and legit. They also do not share your personal information with anyone.

Furthermore, you don’t have to worry about the software slowing down your device. Your device will still work perfectly with the software running in the background.

4. Free to sign up

You don’t need to pay any amount of money to become a member of this platform. Signing up is totally free of charge.

However, some people have been saying it online that you need to pay before becoming a member of this platform. This is totally false.

5. Information remains private, nothing personal is shared. Survey results are submitted as aggregate data

NetRatings data collection is private, nothing personal is shared. Survey results are submitted as aggregate data, and cannot be tracked back to you.

So, you don’t have to be scared that the platform will share your details or use them for any other purpose.

SEE: 10 Easiest Ways to Get Paid Online


1. Some users have questioned the chances of getting paid

When it comes to Nielsen Ratings, the cons include the low chances of getting paid. There’s a chance that you’ll never get paid at all for your time and effort because of the way they reward their members.

For instance, payment is based on sweepstake entries. Once the software starts running in the background, you get to be entered for monthly, quarterly, and annual draws to win great cash prices.

2. Individuals who act as a voice for the community may not really represent consumer behavior 

Reason being that they are affected by how long they’ve lived there or how well they know the environment unless certain surveys are targeted.   


SEE: 15 Best Survey Sites With Sign Up Bonuses To Make More Money


How do I participate in the Nielsen NetRatings survey?

Install the software on your personal computer or laptop, let it run in the background and you’re good to go.

Who in my household should complete the survey?

The letter Neilsen sends to you contains specific instructions about this, so ensure to refer to that letter. Some surveys are for specific members of your household. This helps ensure that all age groups are represented in the research.

Final Thoughts

Is Nielsen NetRatings legit?

In conclusion, Neilsen NetRatings is a LEGIT survey software you could use to lend your voice and share your thoughts about some products you use. This in turn helps service providers and business owners serve you better.

As easy as it is to install and get running, so are your chances of getting some rewards for participating in the survey.

Furthermore, Nielsen NetRatings is a leading provider of Internet audience measurement services. The company’s analysis of who is using the Internet and how markets can benefit from it has made Nielsen NetRatings the market research industry leader.

Above all, some people have complained because the reason why I am taking a survey is to make money online but Nielsen NetRatings rewards its members with sweepstakes entries. For me, I wouldn’t recommend this platform to anyone.

In other words, if you don’t live in the US and you are looking for the best survey platforms to sign up for check out the best international survey panels

Surveystor provides survey updates to help you make extra income on cashback platforms, PTC sites, GPT sites, and survey platforms. Thanks for reading.

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